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How Make Money Online Creating And Selling Information Products Online Part 3

 

How Make Money Online : Rules Of Info Product Creation


Okay, you’ve done your research, created an outline. You are also confident that your market will be receptive to your product. Now it’s time to create the product. Creating an info product is fun. There are many different ways to present an info product to your market. A few years ago info products usually consisted of an ebook. But innovative marketers have been using many different techniques to present their products.

Now, for your product, you don’t have to choose one method. In fact, the more ways you give your product to your market the better. Some people learn better by reading while others learn better from videos. Some people even prefer an audio series so they can listen to your product on the way to work or at the gym. 

In the end, it is up to you how to present your product. But I would encourage you to experiment. 
Find out what methods you’re good at producing and what methods your target market prefers. The “best” approach is the one that makes you the most money.

How Make Money Online Creating And Selling Information Products Online Part 2

Ebooks Creation

 Ebooks are by far the most common way of presenting an info product and one that most people are familiar with. Ebooks have a lot of benefits due to their versatility. But they have one significant disadvantage. They have a lower perceived value than other product types. The best thing about creating an ebook is the fact that there is so much you can do with it besides selling it “as is.” Here are a few examples of how you can make the most of an ebook.

  • Break up the chapters and submit them to article directories 
  • Give away a chapter to get people to opt into a list. 
  • Create a membership site and give away parts of your book at regular intervals 
  • Create an audio series by reading each chapter 
  • Use the eBook later as a bonus offer for another product. 
  • Sell the book as PLR once it has outlived its usefulness

There is a lot you can do with an eBook. Get creative, and you’ll find that an ebook is the most valuable info product asset you can own. The downside to eBooks is the fact that they have a low perceived value in the eyes of many. This is because eBooks are prevalent online. People see advertisements for info product eBooks almost every day.
There are several ways to compensate for this though. First of all, never call your eBook and “eBook” when selling it. Call it a “report,” “guide,” “system,” "training course" or something else that makes it sound unique.

You should consider boosting your eBooks value by packaging to another version. For example, you could turn it into a video series to increase its perceived value in the eyes of your market. So now the question is: How do you write an eBook? Is it as simple as opening a word processing program like Microsoft Word and typing it out right? Not quite. Writing an eBook takes a bit of know-how, it isn’t something you sit down and do for most people. There are freelancers out there charging hundreds of dollars to write eBooks. 
eBook writing is an acquired skill. If you are never written an eBook before, don’t despair. You don’t have to hire someone to write your book for you, though that is always an option. As long as you have the right mindset and know a few basic principals you can create an eBook that people will buy.

Rule 1: Mindset

You have to write from a position of authority and come across as a leader in your niche. You can’t write using wishywashy language and take a passive stance on things.

For example, your book is going to be about how to make money online. Now, don’t write sentences like “By following my methods you should be able to make $100/day.” Instead, say it with authority; “By following my methods, you will make $100/day.” Some of you may think that in this example you could get sued by someone who fails at making $100/day. This is what disclaimers are for.

Rule 2: Disclaimers

Disclaimers exist for two main reasons. To prevent the theft of your work by reminding the reader that it’s copyrighted. And to prevent you from getting sued. When you write your disclaimer, don’t write whatever comes to your mind. Please do a little research and see what other ebook authors are using. You can even look up disclaimer templates on Google if you feel the need to. Make sure you edit the templates to make it applicable to your book. There shouldn't be any templates that
are going to fit your product 100%. If you ’re worried about things, you can go so far as having a lawyer write a disclaimer for you. Their rates will vary for this service, but you can usually find what you’re looking for by doing a few online searches

Rule 3: Tone

When you write your ebook, you’re going to want to write it in a way that connects with your market. In most cases, you can accomplish it by writing as if you were having a conversation with someone.
Another thing to keep in mind is that you want to speak the language of your market. For example, your ebook on how to stop slicing the ball. You need to make sure you’re using the slang and terminology that golfers use. This builds credibility and helps to further establish you as an authority in your niche.

Rule 4: Formatting

Whether it’s an ebook, blog post or sales letter, there are several things to keep in mind. The huge blocks of text are Intimidating. If your ebook consists of massive blocks of text that aren’t broken up. No one will read it no matter how good the content is. You will also lose significant credibility for releasing a terrible product. Break up your content into small, easy to read paragraphs that are 2 to 4 sentences long. Also, make liberal use of bold subheadings to help further break up the text. These will make your ebook appear more readable.

Rule 5: The Flow

When writing your outline for your product ensure that it flows and isn’t a disjointed mess. Each chapter and sub-section should flow into the next. This is especially true if you’re writing a step-by-step guide. Also if your book is long, you can insert recaps at specific points. For example, you’re
writing a book on website flipping. You want to remind the reader of the steps they should have taken to get to a certain point. In that case, use a quick bullet point list to recap what you’ve covered so far. So that they don't get lost when entering a section that relies upon previous chapters.

Rule 6: Editing

Don’t write and edit at the same time. Avoid the temptation to hit the back button while you’re writing. Do not try to correct your mistakes as you go along. Ignore errors and keep writing.
Writing and editing need two different thought processes. Don’t disrupt your concentration on writing by trying to edit as you go along. This will only slow you down and interrupt your train of thought. Remember, you can always go back and change things later.

Rule 7: Proofreading

I’m not going to lie; proofreading is time consuming and boring especially for a long book. I would suggest doing it at least twice though once the final draft is complete.
Say, you are uncomfortable with your proofreading skills. Or say English isn’t your first language. In that case, you can always hire a professional proofreading service. Make sure that there is room in your budget for this and that they can get it done on time.

Rule 8: Good Enough is Good Enough

You’re ebook isn’t going to be perfect, especially if it’s your first. Don’t worry about it.
You have to remember that taking action and getting it to your market is more critical. It is much more important than trying to make it perfect. No one is going to care if there are a few minor errors in your ebook as long as the content is useful and serves its purpose.


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