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Let's Make Money With Desktop Notifications I

Let's Make Money With Desktop Notifications I



 Today we will talk about  a proven business model that anyone can use to run a part time consultant business using desktop notifications as a service, to start selling things online, or to increase your conversions on promotions you’re already doing.

Even if you doubt your own skill level, this method is extremely easy to learn and implement. It doesn’t even matter what niche you are targeting. So long as your audience is using a website, then you can setup desktop notifications to build a huge list, and force your audience to take immediate
action on your offers, events, and promotions.


By the time you finish this guide, you’ll have everything you need to start sending desktop notifications, which have unique benefits over the usual and tired methods of contac



 Desktop notifications (also known as “Web Push Notifications”) are another form of direct response marketing. You are presenting a call-to-action to an audience, and asking that audience to take immediate steps to gain some benefit or get some value.
The best part of these notifications is that nobody is using them, which means there is a whole untapped blue ocean of opportunity that awaits you when you implement them on websites. These notifications have not gone mainstream save for a few large companies.

For example, Google’s Gmail allows you to setup desktop notifications to alert you when an email arrives in your inbox, however a local pub is not using notifications to compel people to come to Happy Hour for half-priced draft beer. And a restaurant isn’t sending a lunch special notification just
before noon, which can arguably compel and influence the worker’s decision on where to have lunch that afternoon. Local businesses are not tapping into notifications, and few, if any, online marketers are taking advantage of these time-sensitive notices to their audience.

In this guide, I’m going to show you how you can make this happen, and generate a bunch of cash you can shove in your pocket.

 

What Is Desktop Notifications ?



A desktop notification is a small pop-up that appears on the user’s computer desktop screen or on their mobile device. This notice will contain a title, a short message, and a link to follow.

Desktop Notifications

As you can see from the image above, the notification alerts Lex Luthor that there is a sale on some minerals that might interest him. This particular notification appears above Lex’s task bar, but it could appear anywhere on the desktop, usually in a corner. Unlike other forms of messaging, desktop notifications deliver an immediate prompt for the user to take action, and this notice appears right on their desktop regardless of whether or not their browser is open. Let’s take a look at the other methods available to us, and then, we’ll compare desktop notifications to other direct response mediums that we, as marketers, will use during our day-to-day.


 

EMAIL MARKETING


This is the most widely used medium online. We will send emails to our customer list, advertising products and services, and ask our readers to take action. While this method is “tried-and-true,” there are a few problems with email as a method for getting our audience to take action. There is often a few hours between when your customer receives the email and when they act on it. I personally see this when promoting my offers to an email list. I’ll send an email out at 4pm, but most of the opens will occur between 6pm and 9pm. If I were sending out a time-sensitive message that I needed my audience to act on right now, most of them will miss this window. Then there is also the matter of deliver-ability. 
Many emails simply do not make it to the customer’s primary inbox. Some will end up in the spam
folder and how often do you personally check the spam folder? The end result is a missed message, and no action by your reader.

 

SOCIAL MEDIA


This is a very effective relationship building tool; however for time sensitive calls-to-action, Social media is an extremely poor solution. While the audience tends to spend a lot of time on these platforms (such as Facebook, Twitter, and Instagram,) most of them are not in a “buyingmode.”
And you should know that these social media platforms have terrible response rates. You’re often looking at somewhere south of a 1% response from your audience. 
Social Media will best serve as your brand-building / reputation management platform, having a dialogue with them, rather than a notification or prompt for a call to action.

 

SMS


I love SMS and built quite an offline business servicing local restaurants & bars with SMS marketing systems. The reason this works is because most SMS will be read and addressed in the first couple of minutes after the message arrives on the audience’s device.
The problem is the limited way a person can follow-through on the action you ask them to take in a text message. There is no convenient way to act on an SMS in a timely fashion. Think about it. You send a promotional text message when the user is driving, or happens to be at work. If the action
you’re asking them to take involves buying something, they are not going to pull off to the side of the road to make the transaction.
That user has to go back and take action on the message later. SMS is good for an in-the-moment prompt; like something that notifies the user, but it can’t ask them to take action during a moment in time.

 

MOBILE PUSH NOTIFICATIONS


Push notices are a powerful tool for reaching your mobile audience. It is an instant alert that pops up on the device’s screen, and sits in the notification tray of the device until cleared.
I’ve also done Push campaigns for my food service and nightlight clients and they delivered great response rates; however, you can typically only reach one audience – mobile users.
Push notifications do not allow you to target your desktop users, which are about half of your audience.

 

DESKTOP NOTIFICATIONS


So now that we’ve gone over the other notification mediums, what have you learned?
Well, we know that email is a great method, but can only target people who are available to act immediately on your message, providing they receive that message. And we see social media as more of a relationship management tool due to extremely low response rates. SMS has incredible uses and benefits, but doesn’t allow an easy way for the user to follow up on your offer. Likewise, Push messages affect only mobile users, require the user to be free to act, and ignores almost 50% of any audience.


Small Business Tend To Ignore 50% Of Their Audience When Using Digital Marketing Tactics


 This gap is filled by using Desktop Notifications because it targets the users who are able to act right this second. It requires an Opt-in action, so it reduces complaints and qualifies our audience as someone who is interested. Having an interest is the first step you need your audience to take. These notices also allow the user to follow up on your offers, and it reaches 100% of the interested audience if they are available.

And get this:
Nobody in the mainstream sphere of offline marketing and online promotions are using desktop notification. This means that the environment for this medium is way less noisy than the others you and I discussed earlier.
It is a less crowded space, so notifications for your offer (or your client projects) can stand out in a sea of emails, text messages, and social media posts. Put simply, desktop notifications drive traffic to your website projects and promotions in a creative and refreshing way. And get this, too!
Business owners love a novel solution when they see it. The tired sales pitches of social media managers and SEO “wizards” is all noise to the business owner who has become deaf to these over-used tactics and offers

Pro Tip: Novelty is a curiosity magnet. The power of novelty cannot be over-stated. Novelty can get people interested in things they normally would not have considered. This gives you the chance to hook them into a sales pitch, handle their objections, and make a sale.

Come at an audience with a fresh new solution with some real benefits (I’ll go over these in the sales pitch section) and you’ll earn yourself a client, customer, or sale.
Desktop notifications can drive web site traffic to your blog, and drive sales for your online products. They can be used to drive traffic to review videos that sell affiliate or white label products. They also drive customers to a business’ website or even compel the reader to walk through the front door
of that business. The uses of these notifications are practically endless. Any project that requires an audience to act now will benefit from them.
Now, a key thing to keep in mind while going through this guide is the fact that mobile apps, while a huge portion of the market, doesn’t actually apply here, even though we’re using Push Messages.
You have to understand that the many of the businesses that would buy a Web Push service cannot afford nor have an interest in mobile applications. We’re targeting companies that have an aversion to these mobile apps, and instead offering Web Push as a much more obtainable and practical solution. That isn’t to say they cannot be convinced to purchase mobile applications, I’m just letting you know what many marketers  has discovered working with this method.
Now, in the next chapter, let’s talk about setting up these notifications for
your projects.

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