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The Top 10 Strategies To Master Twitter Marketing

The Top 10 Strategies To Master Twitter Marketing

 

 How to master Twitter marketing


let’s get started, by discovering all about the strategies that we can effectively use to ensure that we get that Twitter campaign of ours n the right track!



 Create an account that strikes a chord with your target customer at first sight.



You’ve heard what they say – the first impression is always the last impression. If you have a lackluster account then you won’t be taken all that seriously out there. What you need to remember is this – even though you are dealing with a virtual world, everything you do out there is one hundred percent real and must be taken very, very seriously. You have to ensure that firstly you create an account with a great profile picture. This picture needs to succinctly convey the image of your brand without being too overt about it. Next, you need to focus on the description of your profile.

You have only 160 characters to make an impression, so make sure that they count. Use the choicest words possible, use hashtags and even a call to action so your target customer is coerced to move forward in the process of buying your product. Make sure that your geographical location is added in as well, and (this is important) that you provide a link to your website too!


 Build Twitter lists for the different segments of your target audience.



Knowing who you are talking to is absolutely crucial where it comes to Twitter marketing. If you are talking to the wrong people out there, then you are doing nothing short of wasting your time. You have to make sure that you get the right people to listen to what you are tweeting out there about, and the best way to do that is to build Twitter lists for the different segments of your target audience.


You could do this by using a free tool called Follower-wonk to search for users who have your content’s keywords in their target bios. Similarly, you can also search by location. You can also use hashtags that are relevant to the industry you are in and browse through their streams in order to find people who might be using them.


This will also help you find the best possible hashtags for your marketing campaign. Lastly, you can use Twitter tools like Hoot-suite to import your Twitter lists into the columns. This will make it relatively easy for you to follow your lists and build relationships with their members.





Personalize things by sending your followers a direct message.



Now that you have a tribe of followers, it’s time to personalize things by sending them a direct message. In the beginning it’s really easy to do this and send each and every new follower of yours a direct message, because you really aren’t in the position where you have more followers than you can manage – at least not yet! Of course, when your tribe starts increasing rapidly and you are finding it hard to send a direct message to everyone, you can make use of a tool like Social Oomph, which will help you to send a private message to everyone through an automated process.


Every time someone follows you, they will get a message delivered to their inbox. Be very astute when you craft this message, though; the last thing you want to do is look like you are trying to pitch your product to them (even though that is the ultimate intention, of course).


You could simply thank them for following you and sign off by telling them to have a nice day. Or perhaps you could even ask them how you could be of any assistance to them. The latter might just work like a charm. In case someone responds to your direct message, make sure you reply to him or her by personalizing the message with their name. They have gone out of the way to respond to you and so should you. It’s a really good idea, also, to ask them to help you out in the future – in case you do help them out in the way they have requested of you, like promoting their product in your blog.
 Make sure that you plan ahead.

 Why wait until the last moment to tweet about something when you can plan well in advance for the same? For instance, Christmas time is a great time to impact the world out there with your tweets, but if you’re not planning at least a couple of weeks ahead of Christmas, then you might have lost the plot completely.


Make sure that you plan well ahead of big events so that your tweets actually count for something, and when those big days do arrive, don’t merely tweet and stand away from the action; get in the middle of all the action and start a fire! Make sure that you follow the trending hashtags surrounding the event, and do some real time marketing as well. That is absolutely critical in creating the right momentum to spearhead your product far ahead of those offered by your competitors.


You van use the #OwnTheMoment planner, which is a little known but very powerful tool that can help you keep track of the upcoming events and thus embark on the process of tailoring just the right tweet that will get you the best possible response in the all encompassing Twitter-sphere out there!


Use the power of Twitter Chats



 If there’s one thing that most people using Twitter to promote their businesses have forgotten, it’s the fact that Twitter was primarily designed to be a platform where people interact, and should therefore be treated as such if you want to get the best results out of that Twitter marketing
campaign.


When you indulge in Twitter chats you will come to see that you create a flutter out there in the Twitter sphere and succinctly drive engagement towards your product, in the process. Of course, you have to look for those chats out there that are related to the industry you are in.


There are same things you could do to differentiate yourself from other people, like perhaps creating a chat of your own and infusing it with a whole bunch of cool graphics that will get the eyeballs of those spectators rolling for sure.

Also, you need to make it a point to participate more in those chats – either the ones you have zoned in on or the ones you have created – than being a mere spectator. Also, you need to make it a point to reply to the tweets that are coming in from people out there on those very chats, making it a point to @username mention them so that they get a notification for the same. Use the power of Twitter chats wisely and you will come to see that you have indeed gone a long way in promoting your brand online!


 Use Promoted Trends and Promoted Tweets to publicize an event



 Sometimes all you need to is a bit of advertising, to get that boost in sales. Why not do it on Twitter itself? You can use the power of Promoted Trends and Promoted Tweets, to make a big splash in the Twitter-sphere and get noticed in a way like no other. By using them you can get much higher engagement rates than via the standard methods of online advertising. The engagement pertains to the click-throughs, retweets and favorited tweets.


The buying process for Promoted Trends and Promoted Tweets follow a model that is very similar to that of Google’s. You have to buy them in an auction at a cost-per-engagement rate and then pay based on the engagement. It helps if you have some great news for some product launch when you’re running a Promoted Tweet or Promoted Trend. For instance, Coke would dish out a celebratory tweet every time a goal was scored in the 2010 World Cup, thereby earning a great level of engagement in the process.


The thing is, a lot of people visit Twitter merely to see what is trending, and when you use those Promoted Trends and Promoted Tweets you are in a really great position to capitalize on the same, as you get a premium position on the page when you do so, So, go all out there and make sure you capitalize on Twitter marketing with this invaluable form of advertising!


Use Twitter Searches



You can use the power of Twitter searches very effectively, when you wish to find out what people are saying about your product or service. For instance, if you are in the business of food blogging then you can set up a search in HootSuite for best chocolate chip recipe so that you know whenever someone out there is asking for a cookie recipe – something you are more than capable of helping them out with.


You can @username reply to the person who is looking for the thing you can provide the answer to, and assist them with a link to your website where  they will get all the relevant information. You can also get far more specific in your Twitter search by using the advanced search feature, which will help you find out who has been tweeting a specific keyword within 15 miles of an area code.


You will be sure to receive a lot of thank-yous in return, and you might have just coerced people to buy the product you are selling, even if you have only helped them indirectly in the process. So, don’t think merely to sell; make sure that you look to provide value as well, by helping people in any which way. For instance, if you are a writer then perhaps you can provide aspiring writers information on how to get published, by searching for the relevant keywords, instead of merely looking to sell your own books.


 Use your competition on Twitter



Yes, that’s probably what your competitors will be doing where you are concerned, so why not do it yourself as well? Besides, you only stand to benefit greatly when you use the competition in the healthiest way possible. What you need to do is to use Twitter’s advanced Search to find your competitor’s hashtags and customers.


You can refine this search to find customers in the city or country that you are particularly interested in, to get the results that are especially relevant to you. It would also be a really great idea to follow your competition as well, in order to get an idea as to what they are up to at all times. In fact, they will undoubtedly share a lot of the same followers as you do, as well as a lot of common interests. You never know, you might even end up interacting with them from time to time and as long as it’s healthy, it will only serve to work to your benefit.


In fact, you might even find your mutual followers joining in on the conversation, and that can only be a good thing. Besides, you never know, there might just be opportunities in the future when you might even collaborate with the competition to produce something rather spectacular out there, so keep all your options open and embrace your competition in a healthy manner – using them while at the same time enjoying a perfectly symbiotic relationship!


Find out the best times to tweet



  It’s a given that none of your followers are online all the time, and you really need to do everything to ensure what the best times to tweet are so that you can reach the maximum people out there. Of course that means reaching your followers when they are online the most.


You can use tools like SocialBro, which will analyze the timelines of your followers and tell you when the best time to tweet is. Or you could use the HootSuite AutoSchedule function to find out which time of the day your tweets get the most engagement.


You can also use Tweriod, which will run an analysis of your followers and tell you when they are online and also what the best times to tweet to them are. You can import these times into your Buffer Schedule for the best possible results. Of course not all of your Twitter followers will be online at the same time, but using these tools you will get a general idea of when the majority of them are online – like say, perhaps, late in the night. You can then tweak your Tweeting marketing campaign accordingly, so that you post more at night.


Of course you’re still not going to be able to reach everyone out there, but by tweeting at the right time you will reach a considerably larger number of people, thereby driving the engagement of your brand considerably in the process.


 Connect with Retweets and Replies


 Last but not the least, you really need to give some serious thought to the persona you have online. Are you a passive observer or someone who is actively involved in the goings on in the Twittersphere? You might have tweeted about something big, only to be inundated with a lot of comments from people.


While that might make you feel like a star already, you need to remain grounded and realize that your following is not something to be taken for granted, and you can really lose it all in the blink of an eye. What you need to do, is to reply to each and every single comment when you get it, and also retweet the positive messages from customers out there that resonate with the image of your brand you are trying so hard to uphold in the Twittersphere. There will be criticisms that come your way; make sure you handle them well.


You can even include a deep link in your tweet that enables people out there to send you a direct message on Twitter, so that they can tell you in private whatever they wish to tell you – be it good or bad. The one thing that is missing in today’s busy world is clear communication and if you can outscore your competition in that is not something to be taken for granted, and you can really lose it all in the blink of an eye. What you need to do, is to reply to each and every single comment when you get it, and also retweet the positive messages from customers out there that resonate with the image of your brand you are trying so hard to uphold in the Twittersphere. There will be criticisms that come your way; make sure you handle them well.


You can even include a deep link in your tweet that enables people out there to send you a direct message on Twitter, so that they can tell you in private whatever they wish to tell you – be it good or bad.


The one thing that is missing in today’s busy world is clear communication and if you can outscore your competition in that

department you will find that you have scored several brownie points in the process of creating a huge impact in the Twittersphere!





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